Hairstylist and salon owner Erin Flavin would often hear stories from her customers about troubled relationships with alcohol. When she decided to embark on her own sober journey, she realized a hole in Minneapolis’ market: There wasn’t a bottle shop selling interesting and unique alcohol-free drinks. She opened Marigold next to her salon and now stocks a variety of local and international NA drinks for the sober and sober curious. In 2023, a second location followed in St. Paul.